What is rare?

In a world, where all that is left to do is figuring out what diamond should we grow next, the question is – why? For what purpose and what difference will it make?

That is the designated driver of the entire thought process over at EcoDiamond® headquarters. It won’t be too long until diamonds become the next big thing in tech and science. The possibility of manufacturing opens many doors, some that are way beyond limits imagination. But how will it affect jewellery? The answer is rather simple – you have to know the rules in order to break them. Or in this case – manipulate them.

EcoDiamond® is a company that values its scientific role in the, literally, growing diamond industry. Once you’ve learned how to produce diamonds in a lab, many directions appear, all worth exploring. One, in particular, is jewellery. A sub-brand company of EcoDiamond® called Óde is specializing in designing limited edition collectables from laboratory grown diamonds. And they are already tinkering with the possibilities of the material. This symbiotic relationship between the diamond growers and the sub-brand allows each faction to explore these directions separately.

Óde brings the well-scoutedcraftsmanship from all over Northern Europe combined with the unique story for each piece and combines it with the fully customizable diamonds from EcoDiamond labs. And that’s entirely what makes their products exquisite – the yet unseen manipulation of diamond for jewellery. Being it the shape, color, purity – all of these aspects can now be adjusted for the design. Amazing, isn’t it?

The kick-off of Óde was the gifting of the first piece produced – The Wild Chestnut for Princess Stephani in Brandenburg, Germany.

The diamond from EcoDiamond® lab, grown from the carbon of a handpicked chestnut seed from an iconic tree in Brandenburg by the princess herself, was enclosed in a gold-coated titanium ring that resembles a half opened, forever blossoming chestnut. The piece was designed by Maris Sustins, a man with experience with titan and metallic materials. At the grand ceremony Óde representatives gifted the ring to the princess.

The idea of a luxurious accessory is defined by the amount it costs, therefore it usually consists of “rare” elements that make up the price. If the so-called key value element loses its rarity, then it only makes sense that the value, built on the concept of “only a few have been found”, loses its meaning. Óde and EcoDiamond® are changing the way word rare is used in a sentence which talks about a diamond. For example, a pink diamond is not a rare encounter if you can create it pink within a laboratory, prior to digging for it for years and might not even finding it. Heck, why not make it in a triangle shape and make it weight as much as my finger can’t physically hold. The point being, the visual properties of a diamond will no longer make up the base value of the piece. Now it’s defined by your imagination of what your diamond looks like. And that is what makes Óde truly rare. A completely new breed of rare.


The beauty of this lies in what’s ahead. If growing diamonds from cuts seems like a mind-bender, wait till you see a black diamond. Or a diamond ring that starts up your sports car. Crazy as it all sounds, it is not exactly far from what’s ahead. The material brings yet undiscovered perks that now are researchable, the experiments on what exactly can be made will commence very soon. The only question you should be asking yourself is when does it stop and how will this change the core value of diamond jewellery and the way we value it.

In the words of Nat King Cole:

“all this is truly – unforgettable in every way”

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